Online coupon codes offer consumers a chance to save money on their online purchases, just as paper coupons do inside traditional stores.
Marketers can use coupon codes for re-targeting strategies, to reward loyal customers, and encourage repeat buyers!
To create a coupon code:
Click the "Coupons" icon to the left in your admin panel, then click the "Create Coupon" button.
Name your Coupon: to remind you of why/where you'll be using it. Here you can see that I've named the coupon "Email Re-targeting - 1 to 5 Products Purchased", because I intend on using this coupon in an email marketing campaign for customers that have purchased 5 products or less.
Codes are Case-Sensitive: so be sure you are sharing the exact code you've created. I've used code "DEAL2DAY", so I'll need to make sure that I share this code in all caps.
Set an Expiration Date: to create a sense of urgency for your customers to use the code and BUY NOW! Today is 4/5, so I'll set the coupons expiration to 4/9 so my customers have the entire weekend to use it. After the expiration date has passed, the coupon code will be disabled automatically for easy maintenance.
Set the Amount: which can be offered as USD or as a percentage. I've set my discount amount to $5.00USD, because the maximum dollar amount allowed for coupon codes is $5.00USD.
Set the Restriction: to determine which campaigns your customers can use this specific code for. Click the "Set Campaign Restriction" button, choose "All Campaigns" or click a specific campaign, which can then be confirmed under the "Restriction ?" field.
Share coupons automatically by appending the code to the end of your campaign URL using "coupon=code".
- The URL for the campaign will look something like this, before applying the code: https://viralstyle.com/publicname/campaignname?
- The coupon code is "TODAYSDEAL".
- The URL for the campaign should look like this, after applying the code: https://viralstyle.com/publicname/campaignname?coupon=TODAYSDEAL